Facebook continues to lead the social media realm of sites due to its massive outreach- 1.56 billion daily active users. Globally, an average user spends more than half an hour a day on Facebook- this means that about 7% of a person’s day is spent on the social networking site. Facebook has evolved into a venue for businesses to market themselves via interaction with customers and self-promotion. It happens to be a unique space to keep customers informed, develop the brand identity and broaden your reach whether for a big corporation or a small local one.
Following are the things Facebook marketing can do for your business:
1. Increase interaction with your target audience
A Facebook business page is a great marketing tool for businesses as these pages allow them to identify themselves through listing product offerings and services. They also enable the sharing of links, images, and posts on a customizable page to give a better sense of a business’s personality and character. Facebook Marketing classes suggest using a business page to develop a brand identity to showcase an organization’s human side. Ultimately, it is important to understand your key audience and share relevant information in the form of videos, images or links.
2. Advertise your content
Facebook offers its form of advertising with Facebook ads that appear on the side columns of the site. These ads are referred to as Marketplace ads and they include a headline with copy, an image, and a link to a Facebook app or an outside website. Implementing advertising into your marketing strategy helps to increase likes and drive website clicks. Using this mode of advertising is very beneficial as once a user likes your page, they follow it and this enables your posts to appear on their Facebook news feed.
3. Increase brand awareness
To increase brand awareness, hosting Facebook contests, sweepstakes or promotions for that matter is a great marketing strategy as many Facebook marketing training courses suggest. When conducting a contest, ensure that you must make use of a third-party app to create the contest and then direct users to the said app from their Facebook page. There are plenty of paid tools that enable you to do this. Free options are available as well, however, they come with limited options.
4. Brand promotion
Facebook promoted posts allows Facebook page owners to pay a flat rate to have their posts reach a certain number of users thereby increasing the reach and impressions of the said post. Although a user follows your page there is still a chance that your posts get replaced by another’s. This is where promoted posts come in; it increases your chances of being viewed on a user’s news feed. With a simple click of the button below your page posts, you can set up your promoted post!
The Marketing Academy for Small Business helps you out by offering Facebook marketing training courses and classes to help boost your business. Do visit the site for more information.
