The solar industry is on the rise, and an increasing number of household owners or rather residential apartments are now seeking to incorporate green energy into their lifestyle.
In the US alone, it’s estimated that approximately 10 million households have adopted solar technology.
Now, you might think with the above figures; solar installation companies are laughing all the way to the bank.
Unfortunately, it’s not.
In reality, numerous solar installation companies are seeking to do business with them.
In the US alone, for instance, it’s estimated there’re more than 3,000 solar installation companies.
By now, you can see why the solar installation domain is hard to crack; the competition is cutthroat and simply on another level.
Now, this is where quality solar leads come into play.
If you need to stay afloat and relevant in the solar market, you need to step up your game and look for new ways to sell your products and services.
Quality solar leads can just help you do that.
Unfortunately, the lead generation domain is filled with marketers, all claiming to know how to drive leads to your company.
So, how do you identify the best solar leads?
In the section below, we shall look at some of the critical factors to consider.
Compliance
First things first, understand the leads generation domain, like any other industry is filled with unscrupulous individuals.
So, the first thing you need to check and confirm is TCPA compliance.
Up to date, the FTC continues enforcing the Telephone Consumer Act passed in 1991.
Summarily, it means that the landing pages of any lead-generation company and where consumer shares their information should have certain disclaimers that allow you, the lead buyers to contact them in several ways.
Failure to have the disclaimers is tantamount to violation of the federal laws.
Ask To See Landing Pages
While this might seem trivial, it’s always crucial to request to see your lead-generation company website.
You, as the solar company needs to ensure that the landing page isn’t inundated with false promises such as “pay-no-money” or “pay no electric bill for the rest of your life” kind of promises.
Ideally, it should have realistic and attainable promises.
Find How they Drive Traffic to Landing Pages
Generally, most of the established lead generation companies drive traffic using legitimate means such as emails, pay-per-click, native ads, social media, or organic searches.
This is contrary to what a majority of the low-end use generates traffic.
In most cases, you’ll find that the low-tier and unreliable companies use spammy ways to generate leads, including co-registration paths, such as popups or emails that promise incentives for filling out information.
The real issue here is how the companies generate their leads to avoid bombarding clients with requests from several solar installation companies.
Ideally, a solar lead gen company should offer a more consumer-friendly service where the consumer has the option of selecting the number of solar installation companies that can contact them.
A referral is Still Essential
A referral is a powerful lead, and so, you would want to see that your lead gen company has plenty of positive reviews, whether from friends, associates or even online.
Generally, if you’re referred to a lead gen solar company, it’s an indicator they know what they do, and they always put the interest of their client first.
Conclusion
There’re numerous ways to find solar leads for sale, but the above factors should get you started.
By following the above tactics, you should be in a position to acquire an authentic lead that will convert. Please visit to know more: https://solarexclusive.com
