Speaking at an event or conference or being involved in media interviews is an effective way to build your personal and professional brand. It’s also a great way to increase credibility and position yourself as an expert in your industry.
The public relations professionals at Adoni Media know the importance of effectively utilising speaking opportunities to boost your brand, create new business opportunities and reach new audiences.
Say yes to opportunities
There are plenty of opportunities for experts to speak at industry events, conferences, webinars, podcasts, or across television and radio. However, it’s important to seek opportunities that are appropriate and align with your brand and industry to ensure they are meaningful.
Find ways to promote your brand
While representing your brand as a speaker, find other opportunities to promote what you do. For example, you could hand out business cards or pamphlets, you could promote your website or social media profiles, or even give your audience a discount on your services.
Focus on the right message
Make sure your presentation is tailored to the audience and event you are speaking at. Engage your audience by introducing yourself and making a personal connection. Focus on how you want the audience to feel or what you want them to do when they leave your presentation. Avoid making your speech an advertisement for your brand because your audience will disengage. Instead, offer insight and advice and share personal experiences.
One speaking opportunity will lead to another
After your presentation is over, make sure you continue engaging with your audiences. Consider sending a thank-you note to the event organisers or ask for your audience to provide feedback. Use the opportunity to further your marketing goals by leveraging social media and your brand’s website to share your speaking opportunity with your audience. Provide an easy way for people to contact you with additional questions or interest in your product or service.
Quick tips:
- Use slides, videos or imagery to make your presentation more engaging
- Research your audience to ensure you are speaking at their level
- Practise and prepare your presentation
- Bring a colleague to the event to take advantage of networking opportunities
- Make eye contact and speak clearly
- Consider body language and how you deliver your speech – is it formally at a lectern, or can you perch on the side of a table? Choose what’s appropriate for the event and what’s comfortable for you
- Use relaxation techniques to control your nerves.
