The first text messaging platform was not that long ago, back in the mid-’90s. At that time, it was a huge success, and millions of people using this type of platform for everything from business to personal communications.
In fact, at one point, it was considered the largest telecommunication method on the planet, second only to the telephone. The problems that come up with text messaging now are many, but let’s start with the basics: what is a phone number and how can you use it? Once you get an understanding of how text messaging can be beneficial for your business, you’ll find out how to take all those text messages you’ve been collecting and use them to your advantage.
One of the most important things to remember when using the text messaging platform is that you’re going to need a phone number to register with the sms online service. You can get around this restriction by entering a fake one, like “John Smith” or “123456.” This will prevent other people from accessing your account since they’ll have to input something into their phone number to call you. You can also enter unlimited keywords so that you’ll be able to reach people with the exact text you want to say.
Another important aspect of using a text message platform for marketing purposes is the text message lead capture feature. This is a feature of the service that allows you to capture the names and addresses of your prospective customers. You can also set keywords to help optimize your MMS leads.
For example, if you’re a doctor, you could set keywords such as “poker,” “dentist,” “orthopedist,” etc. You can then send these out to anyone who matches one of your keywords, and hopefully, that person will then choose to sign up for your professional network. If they do, you have an opportunity to make a sale, and you’ve successfully reached someone with a real interest in what you do.
One other thing that a text message platform for marketing purposes can help you accomplish is lead generation. There are a lot of different ways that you can collect the names and addresses of leads, but none are as successful and convenient as opt-in lists.
Opt-in lists are lists of people who specifically asked for information about a particular product or service. For example, if you sell tires, you can create an opt-in list using things like autoresponders and voice recordings. These can be incredibly effective for generating new leads, especially if the person signed up because they were interested in purchasing a specific type of tire.
Now, you may be wondering how this can help your business. There are several distinct benefits to using a two-way texting platform for SMS marketing campaigns. First off, you’ll be able to communicate with prospects on a much more personal level, than you would be able to through email. By being able to hear a person’s voice, you’ll instantly know if they’re someone you want to work with, or someone you should steer clear of.
The other thing is that there is no lead capture form to worry about. All of your subscribers will receive text messages from you automatically, without any sort of autoresponder or lead capture form required on their part.
You don’t have to worry about collecting email addresses or phone numbers, because all of this is handled on the back end. This means that you can focus more time and effort on communicating with your subscribers, instead of having to spend a bunch of time building up a database and then dealing with it all at the same time.
