Instagram is one the most prominent social media site. It is a great tool to expand your business or display yourself as an influencer. The essential thing after gaining a good amount of Instagram followers is to engage with them. Whether you are a business owner, engaging with your audience is essential. In this article, we will give you few ideas regarding creatively engaging with your audience.
- Know your audience.
To engage with your audience, you have to know them first. If you are a bakery owner, then teenagers and middle age people are your audiences. Understand the ratio of your Instagram followers. Whether your followers are mostly teenagers or middle age. Once you do know, then you can create content accordingly. For valentine’s day, you can target teenagers. Whereas on normal days, you can target cakes for the anniversary, child’s birthday, etc.
If you don’t own a business and you are a blogger, then know your audience according to your style. If you are a fashion blogger, then you target audience is mostly girls between the age of 16-30. Create content according to your audience.
Once you know your Instagram followers, you can start making content accordingly. Now how to make engaging content?
If you are a beginner, then ask them questions. Let them handle your content. You can set up a poll asking what they would like to see in the next post. For example, a beauty blogger setting up a poll where she is asking about whether she should do a Maybelline review IGTV or Wet&Wild review IGTV. Let your audience decide what they want to see next. This way, they are connected with you. Once you gain a good amount of Instagram followers, start the contest.
In these contests, your followers have to like, share, and comment on your post. You can take a step ahead and ask them to share the post on their story. The top three lucky winners will win the prize. Make sure the price you are giving is relevant to them and you. Taking the example of a beauty blogger gives them few beauty products. This way, you can increase your online presence and increase engagement with your audience.
- The answer you Instagram followers
If they are following you, they are interested in your content. If they are not following you but stalking you, it means that they are also interested in your content. If there is a comment on your post, try to answer them all. If the comments are more, then try to reply to all the top ones. This way, your Instagram followers will feel that you care what they say. If there is any criticism in the comment section, then take it with the pinch of salt. Don’t ignore your DM’s as well; try to answer every query. This rule is especially for those who are doing business through Instagram. Solving your customer queries should be your number 1 priority.
