What is a digital front door? It is a strategy for engaging with patients during every crucial step of the patient’s journey using the same technology they already use every day. A strong digital front door has become vital for marketing in the healthcare industry and does not rely on a single product but utilizes technology to improve patient access, increase productivity, and provide better patient satisfaction thus increasing revenue. This means having a solid digital front door strategy can be the difference between thriving and trying to survive. If your organization does not have this strategy in place here are the top five reasons why you should create a digital front door now.
5: Consistency and Productivity
Nothing helps more to maintain consistent service and quality to your patients while also compelling productivity like a digital front door. One of the strongest components of a digital front door is automation replacing low return manual tasks with unparalleled efficiency and high return ones. Automation also helps to remove the inevitable variations that happen when tasks change from person to person and from shift to shift. This results in a consistency that improves your resources, reduces waste, and ultimately drives progress towards your financial goals and quality objectives.
4: Patients Prefer Ease
In this day and age patients require 24/7 access and self-service convenience. This means that marketing in the healthcare industry by hospitals, medical groups, and health systems needs to differentiate now or risk trying to catch up later. Your digital front door strategy offers a new way to capture new patients and keep them loyal by providing the tools that they desire.
3: Patients Increasingly Responsible
With growing out of pocket costs and declining reimbursement for patients means you need to be more efficient than ever before. Patient balances continue to grow while they are getting harder and harder to collect. On top of this, margins continue to shrink across the board creating a hardship on staff to manage billing and collections. A digital front door uses technology and innovation to take over manual work with automation. This, in turn, helps to reduce the risk of no shows, reduces days to collect, and frees up staff for the important tasks of customer interaction, creating payment plans, and managing high impact functions of your organization.
2: Unified Solutions
A good digital front door strategy outfits your organization with the tools to accomplish patient engagement at every major touchpoint with the least vendors as possible. This ensures that your messaging is cohesive, you can leverage bundled savings, have fewer integrations to conduct, and makes it easier to be within TCPA and HIPAA compliance.
1: More Than Just Patient Portals
While your digital front door strategy includes the use of a patient portal it does not depend on your patients using it. Portal adoption is still less than 35%. A good digital front door strategy is aware that most of your patients will not download your app but is designed to operate without it instead. Your strategy can help to increase the use of your portal but its success is not reliant on patients using it.
These are just some of the reasons why a digital front door is essential for marketing in the healthcare industry these days. With companies like Moonraker AI on your side, it is even easier to create an excellent strategy. If you are looking to improve your patient satisfaction and increase your profit margins then be sure to look into a solid digital front door and watch your organization soar! Please visit here to learn more: https://www.moonraker.ai/healthcare-marketing-agency-boston
