Search Engine Optimization (SEO) increases the visibility of web pages and websites to build more traffic. Many businesses optimize their websites. Still, most people aren’t aware of how search engine optimization in Orlando, FL evolved. Here is an insight into the many transformations SEO has undergone over the years.
The Wild West Era
Search engine optimization started in the 1990s. Entrepreneurs had a variety of search engines to select. They used crawler-based listings and human-powered listings such as Ask Jeeves, Alta Vista, Yahoo, and Infoseek. It was necessary to perform on-page tasks to optimize any website. The content had to be engaging and relevant. Website owners ensured that they used accurate HTML tags, external and internal links.
Many people repeated their keywords severally in their Meta tags and websites to get a high rank during “The Wild West” era. For instance, it was wise to use a keyword more than twice the number of times your competitor used it on their web page. David Filo and Jerry Wang created Yahoo in 1994. It started as an Internet directory and bookmark list. Web page owners submitted their websites to Yahoo for indexing.
Brin and Page built Backrub in 1996. It ranked websites based on the popularity and relevance of their inbound links. The search engine later changed to Google. Danny Sullivan built Search Engine Watch (SEW) in 1997. It enlightened people about search engine optimization. Danny left SEW after ten years and built the Search Engine Land.
The Google Revolution
Yahoo partnered with Google in 2000 and allowed Google to provide organic results. It made Google more popular. Since then, all Yahoo search results indicated that they were powered by Google. Most search engines compared the domain names, on-page content and site structure to rank websites. Google uses a PageRank algorithm and web crawler that considers off-page and on-page factors. It analyses the quality and quantity of external links that a web page has.
Modern Age Optimization
Many website owners are concerned about their privacy and web page personalization. Established search powerhouses such as Google focus on user intent. They personalize their results using user data. It is often based on device, history, and location. Websites that lack mobile optimization rank poorly in Google. Use building links and long-tail keywords to building lasting relationships with customers.
Search engine optimization in Orlando, FL has evolved over the years. In the past, investors used many devices to connect to their customers’ content. Technology has led to the creating of search engines such as Bing and Google. They use keywords to rank different websites. It is wise to optimize your website to broaden your client base.
Optimize in-app content on your web page to maintain a high Google rank. Use direct content to expose clients to your web page. Most search engines integrate SEO. You need to maintain your brand’s presence in different digital channels to have a strong social influence.
Search engine optimization is focused on unique content and user intent to offer a great search experience. The internet offers instant gratification. Most clients prefer to look for search results that offer contextual understanding. External platforms will help SEO leverage data to meet clients’ needs in the future.
